Hermès Pop-Up Book

Hermès Pop-Up Book

Every so often, the iconic luxury brand Hermès chooses a theme to celebrate its creative direction for the upcoming year. This practice began in 1987, marking the brand's 150th anniversary, and has since become a beloved tradition..

Hermès' Year Theme for 2018 was "Let's Play", so the brand  celebrated in style with a deluxe and creative pop-up book. Featuring a selection of 14 of the house's iconic square scarf designs, both old and more recent, this book brings the designs alive with exhilarating ingenuity. Delicate paper constructions bring out the depth and volume within the scarf designs; zebras rear up, delicately arching trees grow from the page and painterly strokes detach themselves from the paper surface. This is the Hermès carré as you've never seen it before.